Plan de negocios para producción y comercialización de snack natural para perros, a base de fémur o húmero de ternero, en la ciudad de Quito
Snacks for dogs have been very popular in recent years because families that have a puppy at home have considered part of the family, so they seek to pamper you more and always give you the best. It can be seen that there are families who do not mind spending considerable amounts of money in their d...
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| Autor principal: | |
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2020
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| Matèries: | |
| Accés en línia: | http://dspace.udla.edu.ec/handle/33000/13126 |
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Afegir etiqueta | Sumari: | Snacks for dogs have been very popular in recent years because families that have a puppy at home have considered part of the family, so they seek to pamper you more and always give you the best. It can be seen that there are families who do not mind spending considerable amounts of money in their dogs with the sole objective of providing what they require, while other families consider the cost benefit, because if the product offers benefits to the animal and not only It is limited to being a toy, do not worry about paying a little more, with the sole purpose of pampering the puppy. The arrival of a natural snack for dogs to the market, creates uncertainty in potential customers, as there is no similar product in the market, in addition to this brings several benefits to the animal, so the idea of this product based on what emerges that many slaughterhouses consider as a waste, but from which you can make this natural dog snack based on the femur or humerus of the calf, which provides vitamins, minerals, oral care, stress to the animal to which it is addressed. The product is focused on a target market of families that own a dog at home, with a medium and high socioeconomic status, who reside in the city of Quito and who seek to pamper their pet, as well as supplement their food, and nurture it. The complete analysis of the business plan helped to understand the situation in which the industry is, in addition to the country, and the advantages and strengths that it has, as well as potential competitors. All the points have been of great help in determining the viability of the project in terms of financial terms. |
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