Propuesta de un plan estratégico de comunicación para el gobierno autónomo descentralizado municipal del Cantón Santa Rosa, con el fin de fortalecer su identidad acorde a su manual de marca

The following graduation work was carried out in the canton Santa Rosa in the province of El Oro, where and as background, the Municipal Government concerned about the need to boost his image, he hired a company advertising that final product to the consulting delivered a Manual containing only the...

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Bibliographic Details
Main Author: Iñiguez Parra, Gabriel Antonio (author)
Format: masterThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/3167
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