Propuesta de aplicación de un mix de marketing para la implementación de la tarjeta cobranding Universidad de las Américas - diners club a través de un convenio institucional
This work “proposal to implement a marketing mix to implement branding Card University of the Americas - Diners Club through an institutional agreement “It aims to generate a payment via card system that allows both students and parents make college any transaction more efficiently, but especially t...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/3411 |
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