Cafetería y pastelería light Salud y Libertad

Salud & Libertad is a bakery-cafeteria focus on satisfied a growing demand for healthier products, based on a significant but specific segment of the population that take care of themselves with diets or care for their looks, also are potential clients those who suffer from some ills like diabetes. During the realization of the project it was necessary to follow some specific procedures to established the company and prove its potential viability. Through the second chapter we established some general conditions of the market where the cafeteria will develop. Economic aspects such as development of the industry as part of the internal production index have been taken in consideration to evaluate general conditions. In the other hand aspects as culture, inflation, between others, were used to evaluate companies´ internal aspects Later on, an exhaustive market investigation has been done, using several tools as interviews, focus groups, and polls. In the fourth chapter, we define the whole concept of the company, its mission, vision, values, and objectives per area, organizational structure, value chain and strategic ladder. On the marketing chapter, competition was deep analyzed. The global marketing strategy was established as specific strategies for the marketing mix as product, promotions, publicity, and market place. All these will help gain more clients in an efficient and effective way. Several selling tactics and different ways of gaining fidelity will also produce growth to the company.

• Hoofdauteur: Valverde Peña, Andrés Trajano (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2010
• Onderwerpen: FORMACIÓN DE EMPRESAS; ESTABLECIMIENTOS DE COMIDAS; COCINA SALUDABLE; CAFETERÍAS; PASTELERÍAS; BARRIO LA PRADERA-QUITO
• Online toegang: http://dspace.udla.edu.ec/handle/33000/1350