Desarrollar una campaña publicitaria para posicionar la práctica del fútbol amateur en la ciudad de Quito, mediante la creación de un APP para dar a conocer sus beneficios. Caso: FODERJ
The following degree work, covers football issues, in society, and then the evolution of this professional and non-professional sport in Ecuador; mainly promoting the business development of "FODERJ" a private Sports League of the Metropolitan District of Quito through a campaign to develo...
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| フォーマット: | bachelorThesis |
| 言語: | spa |
| 出版事項: |
2018
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| オンライン･アクセス: | http://dspace.udla.edu.ec/handle/33000/8634 |
| タグ: |
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タグ追加 | 要約: | The following degree work, covers football issues, in society, and then the evolution of this professional and non-professional sport in Ecuador; mainly promoting the business development of "FODERJ" a private Sports League of the Metropolitan District of Quito through a campaign to develop and position the practice of amateur football in the city of Quito. The extraction of data was achieved through the use of research tools, to know how the consumer of amateur football championships unfolds in the market, what are the means that can be impacted, forms of consumption, purchasing environment, factors that influence at the time of purchase and loyalty. The reason why the brand was selected, has to do with the need for development and evolution of this company, who seeks to resurface thanks to the digital and technology tools that our era provides us, through digital marketing to meet the objectives set by the client, since its main objective is to move towards an evolution and technological development for commitment with its collaborators, clients and of course, the benefit of the company. As a result, the "LIKESOCCER BY FODERJ" application was born, as a platform that will solve the problems that the consumer currently has, as well as generate awareness and positioning of the brand, to meet the objectives set by the client, through an interactive and solvent communication. |
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