Plan de negocios para la creación de una empresa de asesoramiento gastronómico Qeato, en la ciudad de Quito
The business plan for the creation of a gastronomic consulting company QEATO, in the city of Quito, arose from the realization that today the food and beverage industry is suffering from a lack of gastronomic advice. Approximately 1 in 10 restaurants have gone out of business. Given this high failur...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2017
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| Matèries: | |
| Accés en línia: | http://dspace.udla.edu.ec/handle/33000/7116 |
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Afegir etiqueta | Sumari: | The business plan for the creation of a gastronomic consulting company QEATO, in the city of Quito, arose from the realization that today the food and beverage industry is suffering from a lack of gastronomic advice. Approximately 1 in 10 restaurants have gone out of business. Given this high failure rate for restaurants, this companys approach will be to provide a gastronomic advice plan to entrepreneurs seeking a startup of businesses linked to the food and beverage industry, and owners who already have their business and are looking to reengineer their operations for better results. The objective of this project is to find the viability of a company that has an operational plan that increases the interest of entrepreneurs and owners linked to the food and beverage industry. This, this advice can solve expectations that the establishments can provide an excellent service accompanied by a good product, obtaining good results handling rigorous processes with high quality standards. In order to obtain the desired results, a market research process will be applied which will be focused on the current situation of entrepreneurs and owners linked to the industry, to study the target market, surveys and in-depth interviews will be conducted to analyze it in the proposed project The activity of this business is that the action plan is based on two factors, administrative and operative that can develop in a better way the goal of the company that is the gastronomic advice. Guidelines will be developed that link specific strategies to meet the objectives and result in added value for each company. In order to understand the viability of the business and the investment that this project needs, a financial study will be carried out which will reflect each item involved and how much value the business would ultimately have. All aspects mentioned above will be developed and analyzed in depth below. |
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