Desarrollo de un nuevo proceso de comunicación entre telefónica movistar Ecuador y sus distribuidores autorizados (das) que genere efectividad en el mensaje y alineamiento estratégico
Telefónica reached to Ecuador 10 years ago, precisely at a time when the country was not going through its best political moment, therefore arrival may not have had the impact that was expected. Over time, the name Telefónica was popularized in Ecuador, not only for its interesting commercial offer,...
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| Main Author: | |
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| Format: | masterThesis |
| Language: | spa |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/3092 |
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