Guía para la aplicación de marketing sensorial y neuromarketing a empaques de productos de consumo masivo caso galletas “Oreo".
In a world where most of the purchasing decisions are made inside the store it is of huge importance knowing if the product is selling the brand message and differentiating itself from the competition. Packaging plays a significant role in this dynamic for it is the “face” of the product and it is f...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/3594 |
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