Plan de negocios para la creación de un vivero dedicado a la producción y comercialización de plantas decorativas de interior y exterior mediante la importación se semillas certificadas de Bogotá-Colombia en la ciudad de Quito

Ecuador and Colombia have had commercial relations for some damage, in the case that both countries belong to the Andean community of nations, which allows great benefits to be obtained which favor the importation of merchandise into Ecuador. The analysis of the external environment of both Ecuador and Colombia makes this project general as there is an easy import of certified seeds for the production and marketing of decorative plants. The opportunity that is in the market is given that currently people acquire plants to decorate their homes offices or green spaces, therefore, the project generates a new concept in the market achieving a positioning in the northern sector of the city of Quito. Customers value product quality, durability, variety, and colors that plants offer, at an affordable price. The marketing and advertising that is carried out taking into account the management of social networks that currently occurs will serve as a potential means to publicize in different ways the products that are for sale. Regarding the organizational structure and the different processes that occur throughout the project, it is determined that the creation of the company is favorable because it will be of a single owner. In turn, in the financial evaluation they demonstrate that the project is feasible since when determining the indicators they go, say, profitability index, they result in them being favorable for the project.

• 1. autor: Juiña Lamiña, Johanna Carolina (author)
• Format: bachelorThesis
• Język: spa
• Wydane: 2020
• Hasła przedmiotowe: INDUSTRIA AGROPECUARIA; INVERNADEROS; PLANTAS ORNAMENTALES; IMPORTACIONES; COLOMBIA
• Dostęp online: http://dspace.udla.edu.ec/handle/33000/12767