Análisis de modelos de negocio basados en Big Data para operadores móviles
The present titration work explains what are the benefits of adopting Big Data in mobile telecommunications operators. It proposes a reference frame based on industry best practices, which provides a broad vision, a scheme of related elements, which supports a particular approach to a given objectiv...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | masterThesis |
| Giella: | spa |
| Almmustuhtton: |
2018
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| Fáttát: | |
| Liŋkkat: | http://dspace.udla.edu.ec/handle/33000/10355 |
| Fáddágilkorat: |
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Lasit fáddágilkoriid | Čoahkkáigeassu: | The present titration work explains what are the benefits of adopting Big Data in mobile telecommunications operators. It proposes a reference frame based on industry best practices, which provides a broad vision, a scheme of related elements, which supports a particular approach to a given objective and serves as a guide for the adoption of Big Data in mobile telecommunications operators. The telecommunications industry has become an ecosystem of highly competitive companies with many challenges, where mobile telecommunications operators are presenting several difficulties at the moment of innovating and enter into new business models. These companies have lost strength against new and larger digital companies such as WhatsApp, Skype and Facebook. Through the incorporation of Big Data, it will be possible to increase the capacity to establish new business models that will allow recovering competitiveness against new players within the telecommunications ecosystem. The mobile telecommunications operators that have adopted Big Data as a concept and strategy are increasing the loyalty received from their customers, discovering new business opportunities, making predictions with great accuracy, improving and optimizing their internal processes. |
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