Plan de negocios para la producción y exportación de paté de alcachofa
The purpose of this study is to determinate the possibility of put on track a business which will be the producing and commercialize artichoke pate in international markets. The environmental analysis showed the importance of food and beverages sector in the Ecuadorian manufacture field. Also, the v...
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2009
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| Teme: | |
| Online pristup: | http://dspace.udla.edu.ec/handle/33000/1397 |
| Oznake: |
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Dodaj oznaku | Sažetak: | The purpose of this study is to determinate the possibility of put on track a business which will be the producing and commercialize artichoke pate in international markets. The environmental analysis showed the importance of food and beverages sector in the Ecuadorian manufacture field. Also, the variables around business are positive. The market intelligence was made through experts interviews and research by secondary sources. After the analysis, it was concluded that the best market for this product is Europe, Spain, France and Italy specifically. On the other hand, the enterprise was planned by designing its structure, vision, mission, institutional values and strategic scale. Next, a marketing plan was defined consisting on a strategic and a tactic plan. Finally, the financial analysis was developed concluding the business attractive and positive rental fee. It is concluded that is recommended to start this business. It is technically possible, commercially viable and financially attractive. |
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