Plan de negocios para la fabricación de calzado deportivo de cuero con plantilla antibacteriana y suelas removibles en la ciudad de Quito
Considering the variety of places where an athlete performs his sport activity and the surface of the ground where he or she practices it, they need the correct sport shoes that can adapt the sport activity and the surface of the land where they are going to do it, besides there are some athletes on...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/11597 |
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Add Tag | Summary: | Considering the variety of places where an athlete performs his sport activity and the surface of the ground where he or she practices it, they need the correct sport shoes that can adapt the sport activity and the surface of the land where they are going to do it, besides there are some athletes once they finish doing their sport they do not do the correct washing of their shoes to avoid the creation of bacteria that can affect the foot, for these reasons the idea of creating a sport shoe has been raised, able to change the sole of the shoe adapting to the type of the sport activity to be carried out and to the area of land where this sport activity is going to be perform, in addition to having an antibacterial insole that avoids the creation of bacteria inside the footwear once the athlete has finished to do his or her sport activity. Therefore, in order to determine that this product can be made, several analyzes have been carried out, such as: the external analysis (PEST, the five Porter forces and the EFE matrix) and the industry in which it is going to enter is the "Manufacture of leather footwear and through any process, including molding (apparel footwear), an analysis of the client through qualitative and quantitative research, a marketing plan to determine what is our target market and what strategies of marketing we are going to use to enter in this market, a philosophical proposal and organizational structure that will define how the company will be shaped taking into account internal and external processes and finally a financial analysis that will detail the revenues, costs, indicators, etc., with the purpose to determine if the project is profitable or not within a period of five years. |
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