Propuesta estratégica de un plan de comunicación para la empresa Construayala Cía. Ltda. para posicionarla en el mercado inmobiliario
The present project that is proposed is a strategic proposal of a communication plan for the company CONSTRUAYALA CÍA. LTDA same that seeks to position itself in the real estate market, for which it is important to develop a marketing plan to implement various strategies for both the product, price,...
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| Format: | masterThesis |
| Jezik: | spa |
| Izdano: |
2018
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| Teme: | |
| Online dostop: | http://dspace.udla.edu.ec/handle/33000/9472 |
| Oznake: |
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Označite | Izvleček: | The present project that is proposed is a strategic proposal of a communication plan for the company CONSTRUAYALA CÍA. LTDA same that seeks to position itself in the real estate market, for which it is important to develop a marketing plan to implement various strategies for both the product, price, place and promotion and, through this achieve greater positioning through the fulfillment of projects and proposed activities to be implemented to meet the needs of potential clients. Chapter I. - Refers to the analysis of the environment, which allows to know the factors that may directly or indirectly affect the correct performance of the organization. Chapter II. - Market research is analyzed, which through the types of methods is identified the survey tool that will be used to collect data from a population that are valid for decision making and, in this way, get a satisfaction from the target market. Chapter III. - It is framed within the marketing plan, in which the SWOT matrix is determined, which refers to external factors such as opportunities and threats, and internal factors such as strengths and weaknesses, which through this analysis are considered strategies that will improve the positioning of the organization. Chapter IV. - It refers to the analysis of the KPI indicators and the financial evaluation, which will allow to know what investment is necessary for the implementation of the strategies. Chapter V. - The conclusions and recommendations of the work are made, in order to understand clearly under which parameters the project studies were carried out. |
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