Plan de negocios de una empresa productora y comercializadora de coladas listas para servirse hechas a base de productos endémicos del Ecuador
In this paper a business plan for the creation of a company located in Quito, for the production and marketing of castings ready to serve, in order to determine the viability of the project is developed. External factors of the environment and industry are analyzed. It presents an analysis to consum...
Gorde:
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| Formatua: | bachelorThesis |
| Hizkuntza: | spa |
| Argitaratua: |
2016
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| Gaiak: | |
| Sarrera elektronikoa: | http://dspace.udla.edu.ec/handle/33000/4834 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | In this paper a business plan for the creation of a company located in Quito, for the production and marketing of castings ready to serve, in order to determine the viability of the project is developed. External factors of the environment and industry are analyzed. It presents an analysis to consumers through market research in order to determine the best marketing strategy for expend the product. In addition, a technical analysis is included where is defined raw material, quantities, costs, production processes, suppliers, equipment and human resources necessary. In the economic analysis the initial investment required to implement the project, projected sales, net income and financial indicators where it is determined that the project is profitable is established. |
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