Plan de negocios para la implementación de una empresa que ofrezca servicios de reproducción asistida para ganado bovino en la región Costa

Over the years, new methods have been developed to reproduce cattle, through the use of different biotechnological processes, in order to obtain better quality cattle and better genetics, thus increasing milk and meat production in animals. The application of these new forms of reproduction for cattle is increasingly common worldwide. In case of Ecuador, it has increased the use of different breeding methods for cattle such as: embryo washing, embryo transfer, artificial insemination and in vitro fertilization (assisted reproduction). In vitro fertilization stands out for its main attributes: 85% effectiveness rate, genetic improvement and low risk of contracting diseases. In this way the business plan is born to implement a company that offers assisted reproduction service for cattle. The business seeks to satisfy the needs of farmers to increase milk and meat production in their cattle that have an average of 2 cows with high genetic value, live in the rural sector of the province of Manabí, have a socio-economic level A, B , C +, show interest and are willing to buy the assisted reproduction service for cattle. The preparation of the analysis of the environment, customer analysis, marketing plan and financial analysis has been crucial to establish whether the business plan is viable or not because being a new service, many of the farmers are unaware of its cost-benefit.

• 第一著者: Rivadeneira Maldonado, Ramiro Andrés (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2018
• 主題: SECTOR SERVICIOS; REPRODUCCIÓN ANIMAL; GANADO BOVINO
• オンライン･アクセス: http://dspace.udla.edu.ec/handle/33000/10072