Propuesta de introducción de nuevos objetivos estratégicos en el proyecto plan integral de marketing turístico del Ministerio de Turismo del Ecuador para ampliar la visión de marca País-Ecuador a través de los principios de comunicación corporativa.
The current study shows a detailed investigation of the “PLAN INTEGRAL DE MARKTING TURISTICO EN EL ECUADOR” as well as one of its major accomplishments “MARCA PAIS DE ECUADOR” We studied the brands in our society, their evolution and how they reach to be the identification of a country, how it influ...
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| Autore principale: | |
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2010
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| Accesso online: | http://dspace.udla.edu.ec/handle/33000/4882 |
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