Guía de uso y aplicación de marketing digital a través de marketing de contenidos y social CRM para la gestión de empresas de servicio público. Caso: empresa pública metropolitana de Agua Potable y Saneamiento (EPMAAPS)

The irruption of new technologies has transformed the communications and how people and organizations interact. With the Internet the access and production of information were democratized. Today any user with an Internet connection can create his own media. This technology boom brings an informatio...

• Κύριος συγγραφέας: Michelena Ruiz, Esteban Santiago (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2014
• Θέματα: MARKETING DIGITAL; EMPRESA PÚBLICA; AGUA POTABLE; COMUNICACIÓN
• Διαθέσιμο Online: http://dspace.udla.edu.ec/handle/33000/3628