Guía de uso y aplicación de marketing digital a través de marketing de contenidos y social CRM para la gestión de empresas de servicio público. Caso: empresa pública metropolitana de Agua Potable y Saneamiento (EPMAAPS)

The irruption of new technologies has transformed the communications and how people and organizations interact. With the Internet the access and production of information were democratized. Today any user with an Internet connection can create his own media. This technology boom brings an informatio...

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Détails bibliographiques
Auteur principal: Michelena Ruiz, Esteban Santiago (author)
Format: bachelorThesis
Langue:spa
Publié: 2014
Sujets:
Accès en ligne:http://dspace.udla.edu.ec/handle/33000/3628
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