Propuesta de implementación de proceso de diseño en Asoconfec enfocado al usuario, para crear lealtad, generando niveles competitivos altos contra un mercado globalizado
Within a globalized world, where companies compete hard to sell their products or services. It is necessary to have a proper design process to achieve through a user-focused strategy, having high competitive levels. Asoconfec, Pomasqui's maquiladora association, with a dream of growing as a com...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2017
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| Fag: | |
| Online adgang: | http://dspace.udla.edu.ec/handle/33000/8667 |
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Tilføj Tag | Summary: | Within a globalized world, where companies compete hard to sell their products or services. It is necessary to have a proper design process to achieve through a user-focused strategy, having high competitive levels. Asoconfec, Pomasqui's maquiladora association, with a dream of growing as a company, decided to open their new textile brand in conjunction with UDLA, MIES and GAD. Within this thesis focused on the experience and loyalty of the customer, it has as deliverables a design process for the association, other than the manufacture of its new textile brand, with brand identity, garments, packaging, online and offline strategies to power and start positioning itself in the Ecuadorian market. |
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Autoevaluación: Para el Fortalecimiento de las Mipymes del Sector Textil y ser más competitivos