Plan de negocio para la producción y comercialización de artículos de decoración, hogar y belleza con marca propia
The present thesis work consists of a business plan for the implementation of the Ecuadorian craft company Maquicromía, which is in the incubation stage and is expected to take off within the Quito market. Within this plan you will find all the necessary information that the owner and the investor n...
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| 格式: | masterThesis |
| 語言: | spa |
| 出版: |
2018
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| 主題: | |
| 在線閱讀: | http://dspace.udla.edu.ec/handle/33000/9270 |
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添加標簽 | 總結: | The present thesis work consists of a business plan for the implementation of the Ecuadorian craft company Maquicromía, which is in the incubation stage and is expected to take off within the Quito market. Within this plan you will find all the necessary information that the owner and the investor need to visualize the potential that the company has. In the first chapter, to give the general vision that the company must take into account, an analysis of the macro and microenvironment was developed, the political, economic, sociocultural, ecological, legal and technological factors that directly affect the industry. In the second chapter, market research was carried out through a quantitative and qualitative process; allowing with this study to gather relevant information of the priority segment known as buyer person, and the potential of the Maquicromia brand and its products. In the third chapter, based on the research carried out, a marketing plan was developed with its own goal, the situation is analyzed and determines how to implement marketing strategies in order to succeed in the market. The marketing plan was designed, exposing in this way the strategies and action plans to maintain the brand value and profitability focusing on the target market. The fourth chapter focuses on the financial aspect, simulating scenarios that have an economic impact on the business plan and demonstrates its viability. Finally, the conclusions and recommendations of this plan are presented in the last chapter. It should be noted that this business plan has been created with the intention of delivering a business technology guide to Ecuadorian companies dedicated to the development of environmentally friendly. |
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