Guía para la implementación de una estrategia de blended marketing basada en marketing de contenidos para una boutique de ropa de hombres caso: Pical
Nowadays, thanks to the rise of use of digital tools and social media, brands and agencies have been forced to adapt to this new model to keep contact with the target group. There are many more media than just 15 years before, and consumption of each media has changed dramatically in almost every ta...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/4340 |
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