Guía para la aplicación de audio branding apoyado en el neuromarketing, como elemento proyectivo para reforzar la identidad de marca. Caso: cerámicas Rialto
In a world where every day the products are more alike, the advantage comes from the experience that they provide to the consumer. At the end, a brand is the sum of a promise and an experience. For the construction and reinforcement of these you can use the five senses that human beings have, it is...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/2975 |
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