Guía de aplicación de marketing de contenidos a través de narrativa transmedia y social public relationship para ONG´s de la ciudad de Quito. Caso: Patitas Callejeras
This guide is produced by the main problem that cut across different organizations or foundations of social assistance when generating attractive content in digital media, as they have knowledge in new tools that can be used to achieve better results and thus make your communication is effective. It...
Kaydedildi:
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| Materyal Türü: | bachelorThesis |
| Dil: | spa |
| Baskı/Yayın Bilgisi: |
2016
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| Online Erişim: | http://dspace.udla.edu.ec/handle/33000/4930 |
| Etiketler: |
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Etiketle | Özet: | This guide is produced by the main problem that cut across different organizations or foundations of social assistance when generating attractive content in digital media, as they have knowledge in new tools that can be used to achieve better results and thus make your communication is effective. It contains high interest topics that emphasize these digital means to achieve greater reach and obtain favorable results. The guide aims to be an instrument able to help and guide various social organizations of the capital, carrying out activities on behalf of animal protection, providing some participatory methodologies that generate interest in people about animal welfare and that these in turn, contribute and participate to jointly provide a suitable solution. The use of efficient tools such as storytelling arise because the stories increasingly become a necessary communication strategies for ONGs, especially when today we have so many smart devices and screens which follow a story, users seek new experiences that are participatory. |
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