Estrategia de personal branding a través de inbound marketing y marketing viral para generar engagement al canal de un youtuber en Quito. Caso: Gabriela Navas.
The video consumption on internet has expanded in the last few years and the YouTube platform has been involved in the audiovisual content spread since 2005. From that point on, it has started a new generation of online communicators called Youtubers, who not only create atractive content for a fait...
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| Formato: | bachelorThesis |
| Idioma: | spa |
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2016
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| Acceso en liña: | http://dspace.udla.edu.ec/handle/33000/6107 |
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