Plan de negocios para la fabricación y comercialización de baterías de gel y fibra de vidrio para automóviles y motocicletas en la ciudad de Quito

The business plan consists on commercialize and manufacture batteries for vehicles and motorcycles in the city of Quito. To determine the feasibility of the project, the tendencies of the industry are analyzed regarding the importation of batteries, tariffs and the amount of vehicles and motorcycles circulating in the Metropolitan District of Quito. Related variables are also analyzed concerning the economic situation of the country, with the objective to find out the opportunities and threats of the markets that is intended to enter. Battery manufacturing consists in applying two technologies that will increase the efficiency of this product; these are gel batteries and batteries with fiberglass separators also called AGM. This production process is divided into two lines and has total of 8 machine operators. During the first year 332 car batteries and 348 motorcycle batteries will be manufactured in 8 hours of work per day. With this level of production 32% of the potential demand will be gained. On the other hand during market research it was determined that consumers usually buy this product off mechanic or repair shops. This information allows establishing the distribution channel and strategies in terms of product, price, market and promotion. According to research conducted, advertising and promotion of manufactured products will be through press, radio, social networking and website. In the first year USD 5,836 planned to be invested with the objective to increase the level of sales expected. This project generates a high investment and therefore it will have 15 partners who will contribute with 90% the initial capital and other 10% will be own capital. The financial analysis was projected to five years considering, income, expenses, working capital and utility. The net present value is USD 33.220,00. Additionally, the internal rate of return of the project is 27.28%, so financially it was concluded that the project is viable.

• Tác giả chính: Tamayo Mora, Nataly Cecilia (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2015
• Những chủ đề: PLANEACIÓN EMPRESARIAL; PRODUCCIÓN INDUSTRIAL; INDUSTRIA AUTOMOTRIZ; REPUESTOS Y ACCESORIOS; QUITO-ECUADOR
• Truy cập trực tuyến: http://dspace.udla.edu.ec/handle/33000/4558