Plan de negocios para la creación de una empresa de producción de leche a base de chochos en la ciudad de Quito y su exportación hacia Washington – Estados Unidos
It is known that in Washington of the United States the consumption of vegetable milk stands out, since the families in this territory are characterized by being animalists and few consume milk of animal origin. Hence the identification of a business opportunity to produce and export lupine milk fro...
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| Format: | bachelorThesis |
| Sprache: | spa |
| Veröffentlicht: |
2020
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| Schlagworte: | |
| Online Zugang: | http://dspace.udla.edu.ec/handle/33000/12498 |
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Tag hinzufügen | Zusammenfassung: | It is known that in Washington of the United States the consumption of vegetable milk stands out, since the families in this territory are characterized by being animalists and few consume milk of animal origin. Hence the identification of a business opportunity to produce and export lupine milk from the city of Quito-Ecuador, taking into account that sufficient raw material suppliers are available, located in the provinces of Imbabura, Cotopaxi and Pichincha. Therefore, an innovative product with high nutritional value can be created, which complies with the requirements based on the ARCSA (Agency for Health Regulation and Surveillance) in Ecuador and with the labeling regulation that is called the FDA (Agency for Medications and Food) in the United States. The demand for the product that is estimated will be 72.7 percent, which is the acceptance of the homes that are in the destination city, this due to the fact that the Almond Breeze, Silk and Goya brands do not meet the existing demand, becoming in another opportunity for the new company. The milk of lupine will be presented in a one-liter tetrapack container, to guarantee the quality of the product, which will be transported by sea, whose price at the destination port will be $ 4.33 per container and will be delivered to the client (distributor) Gesan LLC. The total investment of the project is $ 59,576.77, which is estimated to be recovered in approximately 4 years. The NPV (Net Present Value) of the project is $ 10,204.25 dollars and for the investor $ 14,812.38, demonstrating in both cases the feasibility of the project to be implemented. The IRR (Internal Rate of Return) for the project is at 15.26 percent, which is higher than the WACC at 9.67 percent; and, that of the investor is located at 27.14 percent, being even higher than the CAPM of 11.82 percent, so in both scenarios the financial viability of the business is established. |
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