Plan de negocios para la implementación de una empresa que ofrezca un servicio completo de sastrería y asesoramiento de imagen a través de una aplicación (APP) en la ciudad de Quito

The business plan worked for the undergraduate program has focused on the development of a complete tailoring service company that serves at the location that is most convenient for the client. The key driver is to leverage on the advantages that current technological features offer. Furthermore, after the analysis of the competitive environment and local industry, a business opportunity was determined given the economic, social, supply and demand characteristics. Moreover, the market research helped corroborate the potential of the business idea and the future clients interests alongside the acceptance of the value proposition. Additionally, after the elaboration of the marketing plan and the minimum required organizational infrastructure, the financial model was built to define the profitability of the idea; the results were not positive. As conclusion, there is potential in the business idea, but the financial model requires adjustments in order to guarantee profits and achieve investors expectations.

• Autor principal: Gaete Aguirre, Gabriel Isaac (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2020
• Matèries: INDUSTRIA TEXTL; FORMACIÓN DE EMPRESAS; INVESTIGACIÓN DE MERCADOS; EMPRESAS DE SERVICIOS
• Accés en línia: http://dspace.udla.edu.ec/handle/33000/13213