Plan de negocios para la creación de una empresa dedicada al diseño, decoración y acabados de construcción en madera en la ciudad de Quito
The project is based on creating a design company, decoration and finishing wood construction, as the first part the general objective is “to develop a feasibility plan for creating a design company, decoration and finishing raised wood construction; in the area of Valley of the Chillos, Canton Quit...
Kaydedildi:
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| Materyal Türü: | bachelorThesis |
| Dil: | spa |
| Baskı/Yayın Bilgisi: |
2016
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| Konular: | |
| Online Erişim: | http://dspace.udla.edu.ec/handle/33000/5295 |
| Etiketler: |
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Etiketle | Özet: | The project is based on creating a design company, decoration and finishing wood construction, as the first part the general objective is “to develop a feasibility plan for creating a design company, decoration and finishing raised wood construction; in the area of Valley of the Chillos, Canton Quito” as well as the specific objectives, an analysis environment with PEST method and Porter's five forces performed, then an analysis of the customer through a survey where a large unmet demand with services and competitive products was obtained, obtaining these positive results of the preliminary survey, a detailed description of the business and a marketing plan based on this niche unsatisfied market in order to position the new company began and blunting of other direct and indirect competitors, the project is focused on a class a socioeconomic market and B of the total population of Quito and valleys using marketing strategies 4Ps as product strategy, pricing strategy, distribution strategy and promotion sales with a commercial department dedicated to visit door to door as well as direct mail marketing tools, social networks, publications in magazines, brochures. Within the financial study concluded that using investment criteria and evaluation in the period of the first three years the initial investment is recovered, another very important point is that in the span of two years would generate 58.55% of capital structure and IR is greater than one (1.52) demonstrating utility. The value is positive from zero to 98.05% in this range can be operated cash flow and the type of investment, making it the most profitable car project due to financial leverage. It is therefore concluded that the project is profitable and its implementation is recommended. |
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