Plan estratégico de comunicación para posicionar la imagen del ministerio de coordinación de los sectores estratégicos ante su público interno y externo

The current project seeks the creation of goals, strategies and actions. This will generate communicational solutions for the Ministry of Coordination of the Strategic Sectors. Once the strengths, weaknesses, threats and opportunities in the organization (FODA Analysis) were identified and a target...

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Bibliographic Details
Main Author: Monge Márquez, Pablo Alejandro (author)
Format: masterThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/4501
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