Plan de negocios para la creación de un servicio que combina los fondos de inversión y los negocios fiduciarios como una herramienta para incentivar el ahorro de los empleados en las empresas

This document focuses on analyzing the possibility of developing a business in the financial sector, specifically in the creation of an investment and trust business fund, which contemplates the central idea of promoting savings among private company workers, which is why, that the name of Stay Safe is chosen to convey the security message in the administration of customer savings. The positioning of Stay Safe focuses on people who work in public and private companies, to offer them a long-term savings plan where their money is invested in low-risk investment instruments and the best profitability in the market. The marketing mix budget has a greater availability of resources in year 1 with a value of 975 dollars annually with a concentration of activities in social networks and promotional material, from year 2 600 dollars is allocated annually for activities in networks social. The organizational structure is guided by the General Manager who has the functions of leading the company with the support of the Commercial Manager who has the task of projecting the flow of investments and managing the marketing plan. With respect to the initial investment, a value of 24,718 dollars is determined that will be financed with the contribution of the shareholders in 60 percent of the mentioned amount and 40 percent by means of a bank loan with a fixed quota of 197,18 dollars. The projection of the income statements shows net income from year 1 and with a constant growth until year 5, this allows the valuation of the project to be favorable because it obtains a net present value of 164,069 dollars and internal rate of return of 102, 93 percent in the flow of the investor, this result allows to recommend the execution of the business plan.

• Príomhchruthaitheoir: Olea Cevallos, Pedro José (author)
• Formáid: bachelorThesis
• Teanga: spa
• Foilsithe / Cruthaithe: 2020
• Ábhair: DESARROLLO ECONÓMICO-SOCIAL; INVERSIONES; FONDOS DE INVERSIÓN; AHORROS
• Rochtain ar líne: http://dspace.udla.edu.ec/handle/33000/13254