Análisis de la estrategia de campaña de Lenín Moreno hasta su discurso de posesión

How, despite an adverse political conjuncture, corruption scandals and the natural wear and tear of the ruling party, the ruling-party candidate, Lenín Moreno, could achieve the electoral victory? To what extent does the implementation of specific political marketing strategies, during the campaign...

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Bibliographic Details
Main Author: Parra Barragán, Angela Yesenia (author)
Format: bachelorThesis
Language:spa
Published: 2018
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/9037
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