Análisis de la estrategia de campaña de Lenín Moreno hasta su discurso de posesión

How, despite an adverse political conjuncture, corruption scandals and the natural wear and tear of the ruling party, the ruling-party candidate, Lenín Moreno, could achieve the electoral victory? To what extent does the implementation of specific political marketing strategies, during the campaign...

• Huvudupphovsman: Parra Barragán, Angela Yesenia (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2018
• Ämnen: ECUADOR-POLÍTICA; MERCADOTECNIA ELECTORAL; CAMPAÑA ELECTORAL; DISCURSO POLÍTICO; MORENO GARCÉS, LENÍN BOLTAIRE (1953- )
• Länkar: http://dspace.udla.edu.ec/handle/33000/9037