Plan de marketing para el posicionamiento en el mercado de la empresa Broster Chicken Exquisite, en la ciudad de Guaranda, provincia Bolívar, periodo 2023-2027
The broster chicken restaurant chain based in Guaranda, Ecuador, has developed a solid marketing plan to consolidate its leadership in the local market. In which a mixed methodology was used that includes quantitative and qualitative market research. Which focuses on the following strategies: consol...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://dspace.ueb.edu.ec/handle/123456789/6796 |
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