Plan de marketing para el posicionamiento en el mercado de la empresa Broster Chicken Exquisite, en la ciudad de Guaranda, provincia Bolívar, periodo 2023-2027

The broster chicken restaurant chain based in Guaranda, Ecuador, has developed a solid marketing plan to consolidate its leadership in the local market. In which a mixed methodology was used that includes quantitative and qualitative market research. Which focuses on the following strategies: consol...

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Bibliografske podrobnosti
Glavni avtor: Verdezoto Torres, Lorena Guadalupe (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2024
Teme:
Online dostop:https://dspace.ueb.edu.ec/handle/123456789/6796
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