Estrategias de mercadotecnia para fortalecer la comercialización de mora del Comité de Desarrollo Luchador José Matavaca de la comunidad Guanto Cruz parroquia Guanujo del cantón Guaranda, provincia Bolívar, año 2021.
The Luchador José Matavaca Development Committee of the Guanto Cruz community is located one hour from the Guanujo parish, where they carry out the production of blackberry from Castile, in recent years it has been presenting an imbalance in the price of the product, causing economic losses for farm...
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| フォーマット: | bachelorThesis |
| 言語: | spa |
| 出版事項: |
2021
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| オンライン･アクセス: | https://dspace.ueb.edu.ec/handle/123456789/4022 |
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タグ追加 | 要約: | The Luchador José Matavaca Development Committee of the Guanto Cruz community is located one hour from the Guanujo parish, where they carry out the production of blackberry from Castile, in recent years it has been presenting an imbalance in the price of the product, causing economic losses for farmers, considering that it is their daily sustenance to be able to satisfy their needs and lead an adequate lifestyle. Through the information collected, it was possible to identify that the problem that the committee has is the lack of internal communication, causing decisions to be taken in a hasty manner, directly affecting the price of the product, which in many cases is the wholesalers who establish the value of the default., resulting in demotivation among producers. Within the project, the application of a Business Plan and marketing strategies focused on the creation of a product collection and marketing center is proposed by creating a suitable packaging for the product, pop material in addition to the points of sale that will help the committee to strengthen the productive activity by offering the market a quality product as well as an identity through a brand, thus achieving a position in the market and strengthening its level of commercialization. |
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