Estrategias de comercialización para el incremento en las ventas de los productos elaborados en la microempresa confites MADAVEL de la parroquia la Magdalena, cantón San José de Chimbo, período 2022
In the present research work, the objective was to create marketing strategies as a tool that allows the increase in sales of the products made by the confectionery microenterprise, for this it was necessary to start with a description of the problem which helped to formulate, justify and state the...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2022
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| Matèries: | |
| Accés en línia: | https://dspace.ueb.edu.ec/handle/123456789/4557 |
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Afegir etiqueta | Sumari: | In the present research work, the objective was to create marketing strategies as a tool that allows the increase in sales of the products made by the confectionery microenterprise, for this it was necessary to start with a description of the problem which helped to formulate, justify and state the objectives pursued by the study. Next, the theoretical, conceptual and legal framework was developed that allowed deepening the study of the variables. Immediately, the methodology for the development of the project was proposed, which was based on a quantitative and qualitative approach, of a descriptive type, carrying out the data collection through the application of surveys directed at the Economically Active Population of the San José de Chimbo, later through an interview with the manager of the microenterprise, relevant information about the organization was obtained. The results allowed us to identify that the microenterprise does not have adequate marketing strategies, in this way the verification of the hypothesis was carried out by means of the chi square test with the use of the SPSS statistical software, this allowed accepting and demonstrating the research hypothesis. Finally, the proposal for the implementation of appropriate marketing strategies for microenterprises is presented. |
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