Plan de marketing digital en redes sociales, para el posicionamiento de la empresa centro de formación y capacitación de personal en seguridad fija y vigilancia privada CIA. LTDA. (Invias – Ecuador) en la ciudad de Guaranda, provincia Bolívar, año 2022
The reason for this research work is to present the digital marketing plan of the company INVIAS - ECUADOR oriented in social networks to achieve a better position before its competitors. The company has all the necessary tools to train and train personnel in fixed and private security, for this rea...
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| Natura: | bachelorThesis |
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2022
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| Accesso online: | https://dspace.ueb.edu.ec/handle/123456789/4478 |
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Aggiungi Tag | Riassunto: | The reason for this research work is to present the digital marketing plan of the company INVIAS - ECUADOR oriented in social networks to achieve a better position before its competitors. The company has all the necessary tools to train and train personnel in fixed and private security, for this reason it has managed to retain many users. The recent investigation was carried out for the reason of positioning itself in the market through digital media, since they are very important tools today to be able to position the brand in said media, it is worth mentioning that in the company they are not being very well taken advantage of in such a way that the publicity and offers of the services are negative, in the same way through the investigation carried out it was visualized that the direct competition has not taken advantage of these tools to the maximum, for this reason digital strategies were developed and implemented in social networks with the purpose of position the company's brand in the digital market and thus increase market share. Through the investigation, negative results were obtained that reflect the current position of the company, likewise factors were found to improve which are: advertising in digital media, interaction with users in social networks, creating a web page where with relevant information for clients, promote all the services that the institution offers and position the brand in the digital market. When developing the proposal, we have been guided by three very important strategies to improve the positioning of the brand and company itself, which are guided by search engines, search engine positioning and social networks, that is, each of these strategies It is oriented to the visit of the users to the different digital pages or, in turn, to the company's website. Each of these digital media has its function, as is the case of social networks, specifically Facebook, which is a platform where you can interact with users or customers and thus create a model of young and avant-garde culture with the sole objective of attract our target audience and in the same way reach the target market. |
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