Comunicación externa para el posicionamiento de la imagen de la microempresa Rapid-Food, periodo mayo - septiembre 2022
In the present research work, an analysis and diagnosis of the external communication of the Rapid-Food microenterprise of the city of Guaranda is carried out, for which the design of an external communication plan is proposed, through the implementation of strategies and appropriate activity measur...
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| Другие авторы: | |
| Формат: | bachelorThesis |
| Язык: | spa |
| Опубликовано: |
2023
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| Предметы: | |
| Online-ссылка: | https://dspace.ueb.edu.ec/handle/123456789/4983 |
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Добавить метку | Итог: | In the present research work, an analysis and diagnosis of the external communication of the Rapid-Food microenterprise of the city of Guaranda is carried out, for which the design of an external communication plan is proposed, through the implementation of strategies and appropriate activity measures allow improving the positioning of the image of the microenterprise, thus highlighting its institutional values and the various services it offers. The course of this research is evidenced and supported by the development of a theoretical framework that addresses issues such as image, communication, strategies, external communication, organizational communication, corporate identity, among others. The type of research that was used was quantitative- qualitative, which facilitated the collection of data and information through tools such as observation, interview, and survey. Keywords: External communication, Identity and corporate image and External communication plan |
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