La comunicación digital en la dirección de comunicación del Gobierno Autónomo Descentralizado del Cantón Píllaro y la difusión de las expresiones culturales y prácticas culturales en torno a la fiesta de la Diablada Pillareña
Since the festival of the Diablada Pillareña was declared Intangible Cultural Heritage of Ecuador, it has been gaining strength, expanding folklore and boosting the economy of the Canton, causing a massive influx of national and international tourists seeking to be part of the hubbub and jubilation,...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2022
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| Matèries: | |
| Accés en línia: | https://dspace.ueb.edu.ec/handle/123456789/4524 |
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Afegir etiqueta | Sumari: | Since the festival of the Diablada Pillareña was declared Intangible Cultural Heritage of Ecuador, it has been gaining strength, expanding folklore and boosting the economy of the Canton, causing a massive influx of national and international tourists seeking to be part of the hubbub and jubilation, however Misinformation prevails in social networks, which are the main means through which the festival is spread, the concept of Diablada has been distorted. The communication strategies are essential components for the proper management of digital communication, in this way to spread the Diablada culturally and recover its identity, for the execution of this project an in-depth analysis of the dissemination of the party carried out by the Dircom Píllaro was carried out, an investigation where important information was collected about the party, historical review, meaning of each of the characters and importance of the elements that accompany this party. To establish solutions to the problem, a field study was carried out, where it was shown that the lack of cultural diffusion has caused tourists to visit Píllaro in order to be part of an empty party, without a sense of belonging, for this reason it is concerned apply a digital communication strategy and rescue the cultural value that each one of the pillareños represents. |
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