“Marketing estratégico para el fortalecimiento administrativo de la Cooperativa de Taxis “República de Argentina” provincia Pichincha, cantón Quito, año 2019
At present, companies are subject to technological, environmental, political, social, cultural, legal and economic changes; Endogenous and exogenous factors represent threats or opportunities that organizations must face. Competition is the main external factor that must be taken into account for de...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| অন্যান্য লেখক: | |
| বিন্যাস: | bachelorThesis |
| ভাষা: | spa |
| প্রকাশিত: |
2019
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://dspace.ueb.edu.ec/handle/123456789/3285 |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
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ট্যাগ যুক্ত করুন | সংক্ষিপ্ত: | At present, companies are subject to technological, environmental, political, social, cultural, legal and economic changes; Endogenous and exogenous factors represent threats or opportunities that organizations must face. Competition is the main external factor that must be taken into account for decision-making, which is why companies that must apply defense and adaptability strategies that allow them to minimize the impact of strategic actions. The taxi cooperative "Republic of Argentina" is an organization formed and protected by all legal entities, is located in the province of Pichincha, Canton Quito, La Concepción parish, La Pulida neighborhood; It offers the service of mobility (Transportation) of conventional taxi. The purpose of this strategic marketing plan is the administrative strengthening of the cooperative through the development of strategic marketing tools and the application of the determining strategies provided by the radical improvement of the entity, it is necessary to indicate that the proposal mentioned in this Research work will be executed by the taxi cooperative "Republic of Argentina". |
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