Estrategias de marketing digital para promocionar los lugares turísticos del cantón Guaranda provincia Bolívar año 2023.

The following work has as main objective the elaboration of an exhaustive guide of Digital Marketing strategies destined to the promotion of the tourist attractions of the Guaranda Canton. This initiative seeks to optimally promote the local tourism sector, taking advantage of the technological tools available to reach a broader potential tourist audience, with the purpose of contributing to the positive economic growth of the canton. Within the framework of this study, two hypotheses involving specific variables were formulated. The application of Pearson's correlation made it possible to validate the hypothesis that has been proposed to be accepted. This provides a solid foundation for future research and ensures that the information obtained is rigorously confirmed. A key aspect is that this guide not only benefits tourism experts, but is also designed to reach the general public. The information collected and the recommended strategies will allow anyone to make informed decisions to plan their future trips to Guaranda Canton. It is essential that the Department of Tourism of Guaranda Canton consider the implementation of these recommended strategies. Social networks play an essential role in promotion and advertising today, since they allow reaching a wide audience without the need to physically know the place or the person in question. The accessibility of social networks and their widespread use by users make them essential tools for the promotion of tourist destinations, which makes these strategies highly effective today.

• المؤلف الرئيسي: Veloz Cotalla, Johanna Magdalena (author)
• مؤلفون آخرون: Mullo Chimbo, Yesseña Alexandra (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2024
• الموضوعات: MARKETING DE CONTENIDO; MARKETING DIGITAL; PROMOCIÓN; SOCIAL MEDIA; TURISMO
• الوصول للمادة أونلاين: https://dspace.ueb.edu.ec/handle/123456789/6848