Estrategias de distribución y logística para el fortalecimiento comercial de la empresa Confites MADAVEL en el cantón San José de Chimbo, provincia Bolívar, año 2021.
The research work was carried out with the purpose of improving the distribution logistics of the company confits Madavel. The first phase was to identify with an exploratory research method to define what the process will be substantial that will allow the company to continue in the process of cont...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2021
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| Acesso em linha: | https://dspace.ueb.edu.ec/handle/123456789/4021 |
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Adicionar Tag | Resumo: | The research work was carried out with the purpose of improving the distribution logistics of the company confits Madavel. The first phase was to identify with an exploratory research method to define what the process will be substantial that will allow the company to continue in the process of continuous improvement. Then the identified processes were discussed from a technical point of view and with the professional purpose to manage an improvement process by identifying a problem addressed to the company and that in the analysis it is necessary to carry out a strategy approach. In the third aspect, an internal analysis process was designed where it was identified that the study subsequently identified is directed to find the achievement of an adequate process of strategy planning, a data collection process was carried out with an internal and external study to the company and with the obtaining of both qualitative and quantitative data, support the analysis subsequently projected with the exploratory method. Finally, in support of the research process carried out, a technically directed proposal was defined with development strategies that will allow to continue with the process of continuous improvement, the company needs generate competitive advantages in the market segment to which it is directed, a design is defined integral distribution that will allow an important profitability in the company confits Madavel |
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