Impacto del Marketing en la ciudad de San Gabriel, provincia del Carchi

The importance of this study is to analyze the impact of marketing on the competitiveness of the hotel sector in San Gabriel. The objective of the analysis is to determine how the marketing strategies implemented by hotels influence their ability to attract customers and improve their performance in...

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Bibliographic Details
Main Author: Ibarra Benavides, Silvia Marisol (author)
Format: article
Published: 2024
Online Access:https://dspace.ueb.edu.ec/handle/123456789/7731
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