Comunicación digital para fortalecer las audiencias para el diario la hora de la ciudad de Santo Domingo de los Tsáchilas, año 2020

The present research work called Digital communication, to strengthen audiences for the newspaper La Hora in the city of Santo Domingo de los Tsáchilas, 2020. Try to establish the impact that social networks and digital communication have on readers today of the Journal, the present work consists of three chapters in the first chapter, all the theories that support our work are addressed, in the second chapter the research methods are described, in the third chapter it refers to the results obtained during the investigation . During this investigation the importance of digital media and its influence on readers was established, however, due to the limited experience of the newspaper staff, it has not used its full potential to position itself in digital networks. Faced with this situation in this work there is a proposal for a solution that is a communication plan with their respective strategies and budgets, which, when implemented by the staff of the newspaper, will help to position the newspaper in front of the other media.

• Main Author: Saritama Lalangui, Freddy Paúl (author)
• Format: bachelorThesis
• Language: spa
• Published: 2020
• Subjects: COMUNICACIÓN SOCIAL; COMUNICACIÓN DIGITAL; FORTALECER; AUDIENCIAS; DIARIO LA HORA; SANTO DOMINGO DE LOS TSÁCHILAS; AÑO 2020
• Online Access: http://dspace.ueb.edu.ec/handle/123456789/3488