Plan estratégico de comunicación para el desarrollo turístico comunitario de la parroquia Salinas de Guaranda

Communication is a source of information that, for the most part, and by obligation, each institution must have or be represented by a communicator. An internal and external need is created because in this case we talk about tourism, where visitors from different parts of the equator and the country need to be informed about the attractions and other resources that the place of visit has. This research is focused on designing a communication strategies plan to develop community tourism in the parish of Salinas. A communication diagnosis allowed to see the problems that exist in the community regarding communication and its Salinerito brand, it is reduced to comply with this action to improve communication relations, providing quality and confidence of information resources to tourists. The community tourism office has not provided the communication resources with the importance of updated information on the activities and products that are developed in the parish. As part of this investigation, the corresponding authorities in Salinas should implement these strategies to promote the projects they generate within it. However, the focus is based on the development of tourism in the Salinas parish, involving all community tourism spaces with the participation of the inhabitants of the site.

• Tác giả chính: Carvajal Inca, María Belén (author)
• Tác giả khác: Cayambe Pasto, Jimena Maribel (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2018
• Những chủ đề: TURISMO; COMUNICACIÓN; PLAN DE COMUNITARIO; ESTRATÉGICO DE COMUNITARIO; PARROQUIA SALINAS; GUARANDA
• Truy cập trực tuyến: http://dspace.ueb.edu.ec/handle/123456789/2778