Proyecto de inversión para el lanzamiento del producto pollo ahumado de la empresa aprolan en la ciudad de Guaranda, provincia Bolívar período 2017-2018

The objective of this research is to prepare an investment project for the launching of the smoked chicken product of the company "Alimentos Procesados los Andes" in the city of Guaranda. The results determine a proposal that meets the objectives set: the studies of market, technical, organizational, financial and financial evaluation, which were supported in a theoretical framework through exploratory, descriptive, correlational, explanatory, historical and documentary research supported by critical dialectical design, as instruments used for the study of In the market, direct observation and the survey based on stratified sampling were applied. It was established that the potential demand is 13,496 chickens projecting a coverage of 42.04%, which represents an annual production of 5,674 smoked chickens, since there is no direct competition, the supply can not be evaluated, although indirect competition was analyzed. In the technical study, the production logistics based on efficiency was defined through the design of flowcharts of processes, in the organizational study the administrative guidelines were defined that address the company determined through the mission, vision, policies, strategic map and a manual of functions, in order to determine the economic feasibility, an analysis of production costs, income was prepared, the financial evaluation yielded a NPV of $ 82.368.28, a TIR of 48,00%, PRI of two years, two months and 22 days, C / B of 2,37. In this way it can be concluded that the project is profitable.

• Autore principale: Solís Miranda, Andrea Cecilia (author)
• Natura: masterThesis
• Lingua: spa
• Pubblicazione: 2019
• Soggetti: LANZAMIENTO; PRODUCTO; POLLO; AHUMADO
• Accesso online: http://dspace.ueb.edu.ec/handle/123456789/2991