Formulación de estrategias de comercialización de maíz suave en la provincia Bolívar

The soft corn, is one of the main items of the agricultural sector in the Bolivar Province. It presents a series of problems associated with the new scenario of climate change and productivity, directly insisting on its quality and sale price. Marketing presents limitations related to its value chain, where the producer, the intermediary and the final consumer are identified; being the intermediary who generally receives the greatest economic benefits. In this context, the objective of this study was focused on the formulation of marketing strategies for soft corn in the Province of Bolívar. The investigation was of historical type, based on the exploratory method, allowing to describe based on the generation of data, through the application of surveys to small producers of corn, belonging to 10 associations, the current problems in relation to marketing; and in addition, technical documents were reviewed for the analysis of potential alternative strategies. The most relevant results allow us to establish, that the stratum of farmers corresponds to the segment of small producers, with limited land tenure (less than 3 ha), and with productivity levels that are below the provincial average, presenting between 1 and 2 t / ha, for dry corn and between 80 and 100 sacks / ha, of corn. The main problems associated with production and commercialization refer to the low price of the product both in dry and in corn and to the supply of the product at specific times of the year, processes that have generated according to the informants, accumulated losses in the production system of corn, which greatly limits their improvement and sustainability. The collective disorganization, the lack of training for production and commercialization, as well as the limited innovation for the generation of added value in corn are other factors for a more efficient commercialization. The diversification and added value, the training on production and commercialization, as well as the application of an adequate policy of prices in the corn sector, are presented as alternatives XX for the establishment of strategies from the sector of associated producers. The fulfillment of ministerial agreement 057, referring to the official support price of dry soft corn, is presented as a strategy to improve the commercialization of this important item in Bolívar province, taking into account the insertion and participation of all the actors of chain.

• Autor principal: Cherrez Galeas, Deisy Consuelo (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2019
• Matèries: ESTRATEGIAS; COMERCIALIZACIÓN; MAÍZ SUAVE; VALOR AGREGADO
• Accés en línia: http://dspace.ueb.edu.ec/handle/123456789/3127