La responsabilidad social empresarial y su impacto en la rentabilidad de la Microempresa Horchata la Laureñita del cantón Paltas, provincia de Loja, año 2022
The objective pursued by this research work is to analyze the impact of corporate social responsibility on the profitability of the Horchata La Laureñita microenterprise in the city of Paltas, year 2022, for which it was necessary to establish a descriptive and field, with a quantitative and qualita...
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| פורמט: | bachelorThesis |
| שפה: | spa |
| יצא לאור: |
2023
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| גישה מקוונת: | https://dspace.ueb.edu.ec/handle/123456789/4891 |
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הוספת תג
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הוספת תג | סיכום: | The objective pursued by this research work is to analyze the impact of corporate social responsibility on the profitability of the Horchata La Laureñita microenterprise in the city of Paltas, year 2022, for which it was necessary to establish a descriptive and field, with a quantitative and qualitative approach, being necessary to use data collection techniques and instruments from an interview directed to the management, application of a survey to the economically active population of the city of Avocados. The results determined the lack of corporate social responsibility practices due mainly to the high degree of ignorance about CSR, in the same way, it was determined that the microenterprise lacks analysis and use of financial indicators. Through statistical analysis, it was possible to verify the incidence of CSR in profitability, as well as determining a moderately strong relationship between the variables. Concluding in a general way, Horchata La Laureñita does not have in its collaborators knowledge about the problem, therefore, there is no evidence of both social and environmental activities in the company. In addition, it was determined that the microenterprise lacks adequate financial analysis in its management. |
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