La comunicación externa para el posicionamiento de la imagen corporativa del Instituto Provincial de Asistencia Social de Bolívar (IPASB) Guaranda – Bolívar, periodo 2023

La comunicación externa para el posicionamiento de la imagen corporativa del Instituto Provincial de Asistencia Social de Bolívar (IPASB) Guaranda – Bolívar, periodo 2023

This thesis is based on the study of corporate image and the importance of external communication in the Provincial Institute of Social Assistance of Bolívar (IPASB), whose third specific objective is to develop an external communication plan to position the corporate image of this organization, by...

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Bibliographic Details
Main Author: Romero Pozo, Lady Tatiana (author)
Other Authors: Coello Cabezas, Evelyn Daniela (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
IDENTIDAD
IMAGEN CORPORATIVA,
COMUNICACIÓN EXTERNA
POSICIONAMIENTO
Online Access:https://dspace.ueb.edu.ec/handle/123456789/7117
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https://dspace.ueb.edu.ec/handle/123456789/7117

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