Estrategia de marketing para el fortalecimiento comercial del Hostal de “Guadalupe”, en el cantón Caluma, provincia Bolívar, año 2022

The "Guadalupe" Hostel is one of the most important places of temporary accommodation in the Caluma canton, counting within its facilities comfortable rooms, restaurant service and recreational activities, for this reason, the research had as a general objective to develop marketing strategies for the commercial strengthening of the Hostal "Guadalupe" in the Caluma canton, Bolívar province, year 2022, for which descriptive, bibliographic and field research methodologies were developed, in addition to this, information collection methods and techniques were used, where it highlights the surveys that were carried out on the population of the Caluma canton and the interview with the administrator of the hostel, which allowed knowing the current situation of the study context and, in this way, developing the best marketing strategies. This project helped to conclude that the implementation of marketing strategies in the "Guadalupe" Hostel should be allowed for its consolidation in the temporary tourist accommodation market, which emphasizes the importance of the marketing plan in all types of companies. On the other hand, the site has not been promoted correctly, so it is recommended that the administrator make use of social networks, especially Facebook and WhatsApp, who had a higher tendency of virtual consumption according to the findings of the surveys directed at the population. of Caluma, and in this way capture the attention of the clients so that they can enjoy the facilities of the hostel.

• Автор: Coles Rea, Lourdes America (author)
• Інші автори: García Culqui, Steeven Alberto (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2022
• Предмети: ESTRATEGIA; MARKETING; FORTALECIMIENTO COMERCIAL; HOSTAL DE GUADALUPE; CANTÓN CALUMA; PROVINCIA BOLÍVAR
• Онлайн доступ: https://dspace.ueb.edu.ec/handle/123456789/4351